Online publications for local government
Give public information a clearer reading structure.
Local authorities publish for residents, officials, partners and professionals who need different levels of detail. An online publication can organise a topic into key messages, explanations and sources. Explore a focused publication brief in Greenzeen alongside the authority's existing website and designated information channels.
Match the format to the public purpose
Themed publication
Explain one subject through background, relevant stories and references. Organise it around readers' questions rather than the authority's departmental structure.
Project communication
Bring the context, agreed decisions and relevant background together. Date the information and point to the responsible source for current operational details.
Readable reporting
Help non-specialists navigate the main findings of a report. Keep formal documents and supporting evidence available through clear source references.
Begin with a publication brief
Establish the audience, the question the first edition should answer and the information sources that remain authoritative. Then plan an overview, a deeper explanation and a clear route to the underlying documents.
Discuss accessibility, information management and personal information before production. Assess the publishing environment against the actual requirements rather than assuming suitability. A draft using public sample material can support the editorial discussion.
From a publication brief to a first draft
- (01)
Choose one reader and purpose
Decide who the first edition is for, which question it should answer and what material belongs in it.
- (02)
Plan a concise reading journey
Start with the essentials, add context and point to existing sources or channels for the next step.
- (03)
Review real content
Try a representative section in Greenzeen and check text, imagery, links and readability before developing the rest.
More about the publishing platform.
Explore related formats: online public report · online policy and strategy report
Frequently asked questions
Yes. Give it a defined purpose, such as a themed explanation or a readable report. Avoid duplicating services and direct readers to designated pages for official information.
No. Accessibility involves content, design, technology and assessment. Agree the applicable requirements and responsibilities in advance, and assess the finished publication through the organisation's established process.
Choose a small, representative part of your publication: an introduction, one story and a practical next step. Use it to assess the reading experience. Begin with non-confidential sample content and check the current capabilities and terms in Greenzeen.
Build a first draft with your own content.
Try Greenzeen and explore whether the publication format fits your story and readers.
Try Greenzeen