Greenzeen

Online publications for local government

Give public information a clearer reading structure.

Local authorities publish for residents, officials, partners and professionals who need different levels of detail. An online publication can organise a topic into key messages, explanations and sources. Explore a focused publication brief in Greenzeen alongside the authority's existing website and designated information channels.

Match the format to the public purpose

Themed publication

Explain one subject through background, relevant stories and references. Organise it around readers' questions rather than the authority's departmental structure.

Project communication

Bring the context, agreed decisions and relevant background together. Date the information and point to the responsible source for current operational details.

Readable reporting

Help non-specialists navigate the main findings of a report. Keep formal documents and supporting evidence available through clear source references.

Begin with a publication brief

Establish the audience, the question the first edition should answer and the information sources that remain authoritative. Then plan an overview, a deeper explanation and a clear route to the underlying documents.

Discuss accessibility, information management and personal information before production. Assess the publishing environment against the actual requirements rather than assuming suitability. A draft using public sample material can support the editorial discussion.

From a publication brief to a first draft

  1. (01)

    Choose one reader and purpose

    Decide who the first edition is for, which question it should answer and what material belongs in it.

  2. (02)

    Plan a concise reading journey

    Start with the essentials, add context and point to existing sources or channels for the next step.

  3. (03)

    Review real content

    Try a representative section in Greenzeen and check text, imagery, links and readability before developing the rest.

Frequently asked questions

Build a first draft with your own content.

Try Greenzeen and explore whether the publication format fits your story and readers.

Try Greenzeen