Can a formal document remain available?

Yes, use the web publication as a reading layer and retain formal files where required.

Can the strategy be updated?

Yes within the editor, supported by an internally agreed version process.

Is this the same as a vision document?

A vision sets direction; policy and strategy also cover decisions and delivery.

How much background should we include?

Include enough to explain the decision and its implications. Place extensive evidence in a deeper section or link to the source. Important conditions belong with the main explanation, not exclusively behind another link.

Can we explain policy before approval?

Clearly identify the material as a proposal or draft. State its status and explain where the formal decision-making process takes place. Readers should not mistake a proposed policy for one already in effect.

POLICY AND STRATEGY ONLINE

Turn policy and strategy into a clear online story.

Make a substantial policy or strategy document navigable for the people who need to use it. Connect the context, direction, decisions and delivery in a responsive publication without reducing the content to slogans.

Direction and decisions
Logical chapters
Responsive for different readers

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From context to delivery.

Context

Explain the reason and urgency.

Direction

Set out principles and intended course.

Decisions

Describe trade-offs and consequences.

Delivery

Connect strategy with roles and next steps.

Documents intended to provide direction.

Organisational strategy

Connect direction, decisions and roles for the coming period.

Policy framework

Make principles and consequences navigable.

Vision or direction document

Present the intended course with the context readers need.

From content to online publication.

(01)
Define the goal and reader
Decide who the publication is for and what readers should understand or do afterwards.
(02)
Create the structure
Divide the content into clear chapters and short, scannable sections.
(03)
Build in your brand
Combine text and imagery using the available brand and layout options.
(04)
Review and publish
Check the publication on relevant screen sizes, verify links and share the final web publication.

Turn a policy document into a clear explanation

Policy communication starts with the questions a decision raises for readers. Explain the problem, the choice and its implications before moving into the reasoning and supporting documents.

Use recognisable situations without hiding exceptions. Direct readers to the approved source for current rules and formal decisions. This gives the publication an editorial purpose alongside the policy document.

The publication makes approved policy easier to read but does not replace decision-making, formal approval or document management.

Frequently asked questions

Make your strategy readable as a web publication.

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