English
NederlandsPOLICY AND STRATEGY ONLINE
Turn policy and strategy into a clear online story.
Make a substantial policy or strategy document navigable for the people who need to use it. Connect the context, direction, decisions and delivery in a responsive publication without reducing the content to slogans.
- Direction and decisions
- Logical chapters
- Responsive for different readers
From context to delivery.
Context
Explain the reason and urgency.
01
Direction
Set out principles and intended course.
02
Decisions
Describe trade-offs and consequences.
03
Delivery
Connect strategy with roles and next steps.
04
Documents intended to provide direction.
Organisational strategy
Connect direction, decisions and roles for the coming period.
Policy framework
Make principles and consequences navigable.
Vision or direction document
Present the intended course with the context readers need.
- (01)
Define the goal and reader
Decide who the publication is for and what readers should understand or do afterwards.
- (02)
Create the structure
Divide the content into clear chapters and short, scannable sections.
- (03)
Build in your brand
Combine text and imagery using the available brand and layout options.
- (04)
Review and publish
Check the publication on relevant screen sizes, verify links and share the final web publication.
The publication makes approved policy easier to read but does not replace decision-making, formal approval or document management.
Read next: the publishing platform · Online research report
Frequently asked questions
Yes, use the web publication as a reading layer and retain formal files where required.
Yes within the editor, supported by an internally agreed version process.
A vision sets direction; policy and strategy also cover decisions and delivery.
Make your strategy readable as a web publication.
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