English
NederlandsONLINE PUBLIC REPORT
Make accountability understandable to a broad audience.
Turn a formal or extensive report into a clear online reading route. Give key points, context, examples and next steps a logical place without removing necessary nuance.
- Key points first
- Context without unnecessary jargon
- Clear routes to detail
Make formal content understandable.
Core message
Start with what readers need to know.
01
Understandable context
Explain terms and decisions.
02
Recognisable examples
Connect policy and figures with practice.
03
Route to detail
Link to definitions, sources and formal documents.
04
A reading layer for a broad audience.
Public summary
Make the main story of a formal document easier to access.
Annual update
Bring the most important developments of a period together.
Public accountability
Explain activities and results in context.
From content to online publication.
- (01)
Define the goal and reader
Decide who the publication is for and what readers should understand or do afterwards.
- (02)
Create the structure
Divide the content into clear chapters and short, scannable sections.
- (03)
Build in your brand
Combine text and imagery using the available brand and layout options.
- (04)
Review and publish
Check the publication on relevant screen sizes, verify links and share the final web publication.
Give a public-sector report a reader-friendly layer
A formal report and a public-facing edition serve different purposes. The latter explains the question, the main findings and where readers can find the complete evidence. Make that relationship explicit.
State whether the material is approved, a draft or explanatory commentary. Include relevant dates and source references. A shorter reading layer should not hide important conditions or limitations from the original report.
A public report does not replace mandatory formal reporting.
Read next: the publishing platform · Online donor and funder report
Frequently asked questions
It can be a public-facing reading layer for one.
Yes, without losing definitions and nuance.
No; that requires content and technical review.
Yes.
Yes. Select the main points around the reader's questions while retaining necessary context and limitations. Link to the full source and ask its content owner to check that the summary represents it fairly.
Keep the designated official publishing or archive location authoritative. The public edition can explain and link to those documents, but should not silently present itself as a replacement formal version.
A publication for your audience
Explore approaches to these publication needs.