English
NederlandsOnline publications for charities
Explain your work and the purpose behind it.
Charities communicate with donors, volunteers, partners and interested readers who want to understand the work and the decisions behind it. Draft an online publication in Greenzeen that explains the story behind your activities and directs readers to the right sources for formal results and financial reporting.
Choose the relationship the edition supports
Explain the cause
Introduce the issue and the organisation's role. Describe activities concretely without implying effects beyond the evidence available.
Share people's perspectives
Include volunteers, staff and experiences from practice. Protect the dignity and privacy of the people whose stories appear in the publication.
Add context to reporting
Connect activities with objectives and verified results. Link to formal reports for complete figures, definitions and limitations.
A story alongside formal accountability
An example edition could open with one theme, describe the associated work and offer an evidence-based review. A personal story can explain the context, but it does not prove the overall outcome of a programme.
Close with a relevant established next step, such as further reading or volunteering information. Send donations and registrations to the environment already set up to handle them. Keep financial and personal information with the responsible source.
From a publication brief to a first draft
- (01)
Choose one reader and purpose
Decide who the first edition is for, which question it should answer and what material belongs in it.
- (02)
Plan a concise reading journey
Start with the essentials, add context and point to existing sources or channels for the next step.
- (03)
Review real content
Try a representative section in Greenzeen and check text, imagery, links and readability before developing the rest.
More about online impact report.
Explore related formats: online donor and funder report · the online annual report
Frequently asked questions
Not necessarily. A public-facing edition can explain activities and involvement more broadly. An impact report needs explicit definitions, methods and substantiated outcomes. Choose the format that matches the evidence available.
Yes. Explain the destination and use the existing, approved donation environment. Processing payments and managing donor information remain separate activities.
Choose a small, representative part of your publication: an introduction, one story and a practical next step. Use it to assess the reading experience. Begin with non-confidential sample content and check the current capabilities and terms in Greenzeen.
Build a first draft with your own content.
Try Greenzeen and explore whether the publication format fits your story and readers.
Try Greenzeen