English
NederlandsOnline annual report
Turn your annual report into a publication built for every screen.
Annual reports are often opened on a phone, and that is where the friction starts: zoom, scroll, give up. As a responsive web publication your report stays readable, shareable and measurable.
- Live in hours
- Fully measurable
- Your own brand
Annual reports and progress reports by clients
What makes an online annual report different.
Six things that separate skimming from actually reading.
Structure for long stories
Give chapters, figures and stories a structure readers can navigate.
01
Reading on any screen
The publication adapts to the screen, so the phone is not a second-rate reading experience.
02
Multimedia and interaction
Video, imagery and interactive elements sit inside the story itself.
03
Your own brand
The report carries your Brand Kit and stays recognisably yours.
04
Share with a link
You share a link instead of a file of tens of megabytes.
05
See what gets read
Review reach, behaviour and engagement for your publication.
06
(Example)
The MST annual report, published online.
Medisch Spectrum Twente publishes its annual report as an online publication rather than a printed and posted document. Open the full report to see how a report reads as a web publication.
- Responsive on phone, tablet and desktop
- Shareable with a link
- In the organisation's own brand
- (01)
Prepare the content
Gather the copy, figures and imagery that make up the report.
- (02)
Build the publication
Turn that content into a responsive publication in your own brand.
- (03)
Read it back internally
Share the link with colleagues and contributors so they can read along before it goes wider.
- (04)
Publish
Publish the report and share the link with your stakeholders.
(Who it is for)
Who works on the annual report?
Communications
Wants a report that gets read, not just published.
Reporting owner
Wants figures and accountability presented accurately and findably.
Design
Wants a report that looks right on every screen.
Stakeholders
Want to open the report without downloading or zooming.
When an online annual report fits
An online annual report fits when your report is mostly read digitally, when readers open it across different devices, when you want to share it with a link, and when you want to see which parts are actually being read.
When a PDF still earns its place
A PDF remains useful when a report also has to be archived, printed or formally recorded with fixed page numbering. In practice many organisations choose both: a web publication to read and share, and a PDF for the archive.
Questions about online annual reports
Online annual report
Yes. Many organisations publish the report online to read and share, and keep a PDF alongside it for archiving or print.
The publication is responsive: the layout adapts to the screen, so readers do not have to zoom.
Yes, through your own Brand Kit.
You can review reach, behaviour and engagement for your publication.
Yes. You use the copy, figures and imagery you already have for the report.
(Keep exploring)
Where would you like to go next?
Ready for your next report?
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