Greenzeen

Create an online healthcare magazine

Give healthcare stories a clear reading journey.

Healthcare organisations communicate with staff, professional partners and the wider public. An online healthcare magazine can connect stories and background around a focused editorial theme. Start an edition in Greenzeen for one clearly defined audience, using material approved for publication and reviewed by the appropriate people.

Match the stories to the audience

People and collaboration

Explain how professionals work together and what their roles involve. Agree the use of names, portraits and identifiable situations before preparing the edition.

Context for a topic

Explain terminology and developments in accessible language. Ask subject specialists to review the necessary context and any important qualifications.

The organisation's role

Connect stories with the organisation's purpose and activities. Refer practical or individual questions to the established information channels.

Choose an editorial theme, not a medical record

An example edition might explore teamwork, organisational change or work behind the scenes. Combine an introduction, an interview and a deeper explanation, with clear references to general information.

A magazine is not the place for individual treatment records or personal care questions. Agree privacy and permission requirements in advance and keep medical content under the responsible editor's supervision. Use non-confidential material for a first draft.

From a publication brief to a first draft

  1. (01)

    Choose one reader and purpose

    Decide who the first edition is for, which question it should answer and what material belongs in it.

  2. (02)

    Plan a concise reading journey

    Start with the essentials, add context and point to existing sources or channels for the next step.

  3. (03)

    Review real content

    Try a representative section in Greenzeen and check text, imagery, links and readability before developing the rest.

More about online magazines.

Explore related formats: the online annual report · online public report

Frequently asked questions

Build a first draft with your own content.

Try Greenzeen and explore whether the publication format fits your story and readers.

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