Create an online healthcare magazine
Give healthcare stories a clear reading journey.
Healthcare organisations communicate with staff, professional partners and the wider public. An online healthcare magazine can connect stories and background around a focused editorial theme. Start an edition in Greenzeen for one clearly defined audience, using material approved for publication and reviewed by the appropriate people.
Match the stories to the audience
People and collaboration
Explain how professionals work together and what their roles involve. Agree the use of names, portraits and identifiable situations before preparing the edition.
Context for a topic
Explain terminology and developments in accessible language. Ask subject specialists to review the necessary context and any important qualifications.
The organisation's role
Connect stories with the organisation's purpose and activities. Refer practical or individual questions to the established information channels.
Choose an editorial theme, not a medical record
An example edition might explore teamwork, organisational change or work behind the scenes. Combine an introduction, an interview and a deeper explanation, with clear references to general information.
A magazine is not the place for individual treatment records or personal care questions. Agree privacy and permission requirements in advance and keep medical content under the responsible editor's supervision. Use non-confidential material for a first draft.
From a publication brief to a first draft
- (01)
Choose one reader and purpose
Decide who the first edition is for, which question it should answer and what material belongs in it.
- (02)
Plan a concise reading journey
Start with the essentials, add context and point to existing sources or channels for the next step.
- (03)
Review real content
Try a representative section in Greenzeen and check text, imagery, links and readability before developing the rest.
More about online magazines.
Explore related formats: the online annual report · online public report
Frequently asked questions
A magazine serves an editorial purpose. Individual health records, appointments and communication with clinicians belong in the healthcare environment designed for them. Select publication content for its intended readership.
Only with appropriate arrangements for permission, identification and content review. The responsible organisation should decide what can be published and how the person involved participates in preparing their story.
Choose a small, representative part of your publication: an introduction, one story and a practical next step. Use it to assess the reading experience. Begin with non-confidential sample content and check the current capabilities and terms in Greenzeen.
Build a first draft with your own content.
Try Greenzeen and explore whether the publication format fits your story and readers.
Try Greenzeen