English
NederlandsONLINE BROCHURE
Create an online brochure designed for every screen.
Present your organisation, service or initiative in a responsive web publication. Give readers a clear route through the story and share one link through your website, newsletter or other owned channels.
- One clear narrative
- Responsive across screens
- Recognisably your brand
From fixed leaflet to online story.
Clear navigation
Guide readers through the subject, benefits and next step.
01
Room for imagery
Combine photography, illustration and copy in a web-native structure.
02
Easy to share
Use one web address across existing communication channels.
03
Content updates
Update the online publication without distributing an entirely new file.
04
Three natural applications.
Company brochure
Explain who you are and what you do.
Service or programme brochure
Present an offer as a coherent story.
Project introduction
Give stakeholders the goal, approach and context.
(YOUR FIRST ONLINE BROCHURE)
Build the brochure around one reader decision.
- (01)
Choose what the reader needs to know or do
Is the task to understand your organisation, evaluate a service or consider a project? Write down the one question the brochure must answer. An online brochure is not an archive of everything you have produced.
- (02)
Select material that answers that question
Use existing copy, images and links, but check that they are current and cleared for use. Remove repetition and internal language. Explain the offer, who it is for and what a reader can do next.
- (03)
Create a short path for the screen
Lead with the main point, follow with essential explanation and evidence, then give a clear next step. Check on a phone whether readers can scan the copy without navigating a print layout.
- (04)
Check before sharing
Review rights, links, headings and contact details. Ask someone outside the project to answer the brochure's main question after reading. Change the structure if they cannot.
An online brochure fits when the content is primarily meant to be read and shared online. A print file remains more suitable when physical distribution or exact print layout leads.
Read next: the publishing platform · the responsive PDF alternative · online magazines · online company magazine
(BROCHURE OR MAGAZINE?)
Choose the form that fits the reader's task.
Online brochure
One offer, organisation or initiative leads.
Readers need a clear overview and next step.
A compact, purposeful structure matters more than many sections.
Online magazine
Several stories make up one theme or issue.
Readers may explore, go deeper and return.
Editorial order and different voices are part of the value.
Frequently asked questions
No. A flipbook generally shows fixed document pages; a responsive web publication structures content for different screens.
Yes. Match the amount, dimensions and quality to the content and performance needs of the final page.
Online content can be updated within the available editor.
Publish and share the web publication as a link through channels managed by your organisation.
A publication for your audience
Explore approaches to these publication needs.
MAKE IT CONCRETE
Test a brochure built around one reader task.
Bring existing material and build a short first version. Then check whether someone understands the offer and finds the next step.
Start 14 days free