Is this a ticketing system or live calendar?

No. Use the publication for stories and context, with links to the existing ticketing, booking and programme systems. Their complete operational information does not need to be copied into the edition.

Can an edition remain useful after the programme ends?

Yes, if the background, interviews and ideas stand on their own. Clearly identify time-sensitive details and do not present expired offers as current. Make the edition's status clear to readers.

What should I start with?

Choose a small, representative part of your publication: an introduction, one story and a practical next step. Use it to assess the reading experience. Begin with non-confidential sample content and check the current capabilities and terms in Greenzeen.

Create an online cultural publication

Tell the cultural story behind the programme.

An exhibition, season or cultural initiative has more to offer than a date and a location. An online cultural publication connects artists, themes and background in an editorial edition. Use Greenzeen to draft a publication that helps readers discover the ideas behind the programme and find their next step.

Try Greenzeen

Go beyond a list of activities

The editorial theme

Introduce the idea behind the edition or programme. Provide context that makes sense without specialist knowledge and gives readers a reason to explore further.

Artists and perspectives

Bring together stories about the work and the people behind it. Check image rights, names and permission to use quotations before publication.

The route to a visit

Refer readers to current programme and visitor information. Keep changing practical details with the source responsible for maintaining them.

Add editorial depth to programme information

An example edition might contain an introduction to the season, a conversation with an artist and an explanation of related activities. Organise material around ideas and interests rather than calendar dates alone.

Use established official channels for tickets, reservations and changes. State the period covered and check which images may be used online. The publication can then concentrate on the cultural story rather than reproducing a booking system.

From a publication brief to a first draft

(01)
Choose one reader and purpose
Decide who the first edition is for, which question it should answer and what material belongs in it.
(02)
Plan a concise reading journey
Start with the essentials, add context and point to existing sources or channels for the next step.
(03)
Review real content
Try a representative section in Greenzeen and check text, imagery, links and readability before developing the rest.

More about online brochure.

Explore related formats: online programme or course guide · online magazines

Frequently asked questions

Build a first draft with your own content.

Try Greenzeen and explore whether the publication format fits your story and readers.