English
NederlandsCreate an online supporter publication
Keep supporters connected to the wider story.
A movement or purpose-led organisation has more to share than short updates and calls to action. An online supporter publication connects the shared cause with stories, activities and decisions. Draft an edition in Greenzeen for people who want to understand what the organisation stands for and what is happening.
Give the relationship substance
The shared cause
Introduce the topic that connects the edition. Make the purpose tangible through recognisable situations rather than repeating a generic mission statement.
People and activities
Combine editorial stories with checked information about activities. Obtain permission for identifiable people's stories and images before including them.
A useful next step
Link to existing opportunities to read more, find an event or get in touch. Make the next step relevant to the story rather than adding the same appeal everywhere.
An edition with more than repeated appeals
A themed edition might include an introduction, a story from practice and an explanation of a current decision. Finish with supporters' questions and a reference to the established contact or activities channel.
The focus is a shared interest, not membership administration or financial accountability. Use approved reports for formal figures and results, with clear references from the publication.
From a publication brief to a first draft
- (01)
Choose one reader and purpose
Decide who the first edition is for, which question it should answer and what material belongs in it.
- (02)
Plan a concise reading journey
Start with the essentials, add context and point to existing sources or channels for the next step.
- (03)
Review real content
Try a representative section in Greenzeen and check text, imagery, links and readability before developing the rest.
More about online membership magazine.
Explore related formats: online impact report · online donor and funder report
Frequently asked questions
Supporters may include interested readers, volunteers and advocates without formal membership. Select topics around their connection to the cause. A membership magazine more often addresses membership benefits and the life of an association.
Yes. Use a clear link to the existing channel where that action takes place. Explain the destination, such as event information or a contact option, before readers follow it.
Choose a small, representative part of your publication: an introduction, one story and a practical next step. Use it to assess the reading experience. Begin with non-confidential sample content and check the current capabilities and terms in Greenzeen.
Build a first draft with your own content.
Try Greenzeen and explore whether the publication format fits your story and readers.
Try Greenzeen