English
NederlandsCreate an online industry magazine
Connect the developments shaping your industry.
Professionals encounter information from many sources but also need context: what is changing and why does it matter to their work? An online industry magazine brings developments, interviews and professional stories together around a focused theme. Draft a first edition in Greenzeen with a deliberate selection and reading journey.
Give professional information context
Explain developments
Describe what is new, where the information comes from and what remains uncertain. Separate factual explanation from opinion and expectation.
Show practical perspectives
Let professionals explain how they approach an issue. Present an individual experience as one perspective rather than evidence for an entire sector.
Offer routes to depth
Point to original publications, knowledge dossiers or other relevant sources. Keep the main story readable for professionals from different specialisms.
One theme, several perspectives
An example edition could introduce a development, explore two contrasting practical perspectives and finish with open questions. A short explanation of key terms helps readers outside the topic's immediate specialism.
Identify commercial contributions and agree editorial responsibility. An industry magazine differs from a company brochure through its focus on the profession, and from a knowledge dossier through the selection made for each edition.
From a publication brief to a first draft
- (01)
Choose one reader and purpose
Decide who the first edition is for, which question it should answer and what material belongs in it.
- (02)
Plan a concise reading journey
Start with the essentials, add context and point to existing sources or channels for the next step.
- (03)
Review real content
Try a representative section in Greenzeen and check text, imagery, links and readability before developing the rest.
More about online magazines.
Explore related formats: online knowledge dossier · online white paper
Frequently asked questions
No. A focused theme gives you room to explain developments properly. State the scope so readers understand what the edition includes and what falls outside it.
Yes, with clear arrangements for selection, final editing and identification of commercial material. Keep opinions, personal experiences and substantiated facts distinguishable throughout the publication.
Choose a small, representative part of your publication: an introduction, one story and a practical next step. Use it to assess the reading experience. Begin with non-confidential sample content and check the current capabilities and terms in Greenzeen.
Build a first draft with your own content.
Try Greenzeen and explore whether the publication format fits your story and readers.
Try Greenzeen