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ONLINE WHITE PAPER

Turn your white paper into a complete online publication.

A white paper does not have to remain a static download online. Structure the story in clear chapters, combine text and imagery and publish it as a responsive link designed for mobile, tablet and desktop.

  • Responsive structure
  • Built in your brand
  • Shared directly as a link

What makes an online white paper work.

Reading structure

Divide a long story into clear chapters and sections.

01

Responsive presentation

Let the content adapt to the reader's screen.

02

Brand identity

Use the available colours, typography and visual choices of your organisation.

03

Web-native storytelling

Combine text and imagery without being limited by a fixed page.

04

When this format fits.

Share expertise

Explain a complex subject step by step.

Present a point of view

Bring research, perspective and recommendations together.

Deepen a campaign

Give interested readers a substantial next step.

  1. (01)

    Define the goal and reader

    Decide who the publication is for and what readers should understand or do afterwards.

  2. (02)

    Create the structure

    Divide the content into clear chapters and short, scannable sections.

  3. (03)

    Build in your brand

    Combine text and imagery using the available brand and layout options.

  4. (04)

    Review and publish

    Check the publication on relevant screen sizes, verify links and share the final web publication.

Choose an online white paper when online reading is the main route and the content should work as one connected story. A PDF can remain useful for downloading, printing or archiving.

Read next: the publishing platform · the responsive PDF alternative · interactive report

Frequently asked questions

Publish your next white paper for the web.

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