ONLINE WHITE PAPER
Turn your white paper into a complete online publication.
A white paper does not have to remain a static download online. Structure the story in clear chapters, combine text and imagery and publish it as a responsive link designed for mobile, tablet and desktop.
- Responsive structure
- Built in your brand
- Shared directly as a link
What makes an online white paper work.
Reading structure
Divide a long story into clear chapters and sections.
01
Responsive presentation
Let the content adapt to the reader's screen.
02
Brand identity
Use the available colours, typography and visual choices of your organisation.
03
Web-native storytelling
Combine text and imagery without being limited by a fixed page.
04
When this format fits.
Share expertise
Explain a complex subject step by step.
Present a point of view
Bring research, perspective and recommendations together.
Deepen a campaign
Give interested readers a substantial next step.
- (01)
Define the goal and reader
Decide who the publication is for and what readers should understand or do afterwards.
- (02)
Create the structure
Divide the content into clear chapters and short, scannable sections.
- (03)
Build in your brand
Combine text and imagery using the available brand and layout options.
- (04)
Review and publish
Check the publication on relevant screen sizes, verify links and share the final web publication.
Choose an online white paper when online reading is the main route and the content should work as one connected story. A PDF can remain useful for downloading, printing or archiving.
Read next: the publishing platform · the responsive PDF alternative · interactive report
Frequently asked questions
Rebuild the content as a web publication so the structure and presentation fit online reading.
Yes, within the current brand and layout options available in Greenzeen.
Greenzeen is intended for responsive publications. Always review the actual content and layout on the devices that matter to the audience.
Yes. The web publication can lead the online experience while a PDF remains available for download or archiving.
Publish your next white paper for the web.
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