English
NederlandsFROM EXISTING CONTENT TO WEB
Move an existing publication online without starting the story again.
The material already exists, perhaps as a magazine PDF, brochure or report. Moving it online does not mean facing a blank page. Nor does it mean pressing an automatic conversion button. Reuse what is still right, design a reading path for the web and test one section before rebuilding an entire issue.
- Inventory copy and imagery
- Choose one representative section
- Check rights, links and readability
(WHAT COMES WITH YOU?)
Reusing is not the same as copying.
Useful source material
Approved, current copy when the context still holds.
Original images you have the right to publish online.
Interviews, facts and references you can check again.
Decide again for the web
Chapter order and navigation on smaller screens.
Tables, spreads and captions that work differently on paper.
Which PDF or formal appendix should remain available.
Check before building
Are figures, names, links and contact details current?
Do image and publication rights include online use?
Who will own corrections after launch?
(A SMALL FIRST SCOPE)
Use one section to test the move to web.
- (01)
Pick a representative part
Do not choose only the best-looking cover. Select a section typical of the publication, with real copy, imagery, references and a reader task. The test should reveal the editing and restructuring the rest would require.
- (02)
Write the web order
What should someone see first on a phone? Which headings help them scan? What is essential and what belongs in an appendix? Sketch the structure before working on its appearance.
- (03)
Build, read and improve
Use the available publishing tools to build the section. Check on phone and desktop whether copy, images, links and navigation work together. Only then decide how to approach the rest.
- (04)
Agree how versions stay current
Decide which version becomes authoritative and who makes changes. An old download and a new web page may coexist, but should not contradict each other.
(CHOOSE THE NEXT ROUTE)
A magazine starts differently from a brochure.
A magazine brings several stories into an editorial issue. Choose a lead story and sections that add up to something useful. A brochure often needs to help readers understand an organisation or an offer quickly. Its online structure should support that decision.
Do not apply one generic template to every source file. Choose the publication task you actually have, then build around it.
(COMMON QUESTIONS)
Moving an existing publication online
Content and build
That is not what this route promises. A PDF can supply source material, but copy, images and navigation must be selected and structured for online reading. Testing one section makes the work visible.
Not necessarily. A downloadable or formal copy may still have a job. Make it clear where current information lives and how future corrections will be handled in both places.
The latest approved copy, original imagery with online usage rights, relevant links and a clear reader task. One representative section is enough to explore a new structure.
TRY ONE SECTION
Give existing content a first online form.
Bring one representative part and see what it takes to turn it into a web publication.
Start 14 days free