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Give your newsletter the space of an online publication.
Not every story fits comfortably inside a long email. Build an editorial newsletter as a responsive web publication and use email, intranet or your website to bring readers to one clear online edition.
- Room for longer stories
- Shared as a web link
- Suitable for recurring editions
Email as the entrance, a web publication as the destination.
Editorial structure
Bring several updates together in one recognisable edition.
01
Comfortable reading
Divide longer content into clear sections and chapters.
02
Visual consistency
Combine stories and imagery in your own style.
03
One destination
Share the publication through email, intranet or your website.
04
When a web newsletter fits.
Internal update
Combine news and context for colleagues.
Member or partner update
Make recurring editorial content easy to explore.
Themed edition
Give one subject more room than a standard mailing.
From content to online publication.
- (01)
Define the goal and reader
Decide who the publication is for and what readers should understand or do afterwards.
- (02)
Create the structure
Divide the content into clear chapters and short, scannable sections.
- (03)
Build in your brand
Combine text and imagery using the available brand and layout options.
- (04)
Review and publish
Check the publication on relevant screen sizes, verify links and share the final web publication.
Give your internal newsletter a clear reading purpose
An internal newsletter should help staff understand what matters now, rather than collect everything an organisation wants to say. Lead with the main message and distinguish organisational news, team stories and practical references.
Give each edition a clear reporting period and editorial owner. Point readers to the approved source for current procedures, so an old news item does not quietly become an instruction. Share the publication through the communication channels your organisation already uses.
In this context, Greenzeen is the publication destination, not the sending platform. Use the organisation's existing email or intranet channel for distribution.
Read next: the publishing platform · online magazines · interactive report
Frequently asked questions
No. The web publication is the reading destination. An email can introduce the edition and link to it. Keep message delivery and recipient management in your existing email system.
Yes. Structure the edition in clear parts and keep navigation and scanability central.
Content can be changed within the available editor. Decide internally how final and archived editions should be handled.
The publication is intended to work responsively. Review every edition on the devices used by the audience.
Personal, confidential or restricted staff information requires appropriate access arrangements. Decide which material belongs in the chosen publishing environment and keep restricted documents in the system designed to protect them.
Create your next newsletter as an online edition.
Build a short test edition and try Greenzeen free for 14 days.
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