English
NederlandsDIGITAL GUIDE
Guide readers step by step with a digital publication.
Turn explanation, inspiration and practical information into a clear online route. A responsive guide helps readers find their way without placing everything on one long page or inside a fixed PDF.
- Clear route
- Practical information
- Responsive and shared as a link
Help readers find their way.
Clear route
Start with the question and lead towards the relevant information.
01
Scannable sections
Keep each chapter focused on one subject.
02
Imagery and explanation
Add visual context where it improves understanding.
03
Shared as a link
Use one web address across existing channels.
04
Guides with a clear editorial purpose.
Themed guide
Explore one subject through several reader questions.
Programme guide
Present components and relationships clearly.
Practical guide
Help readers choose the right next step.
- (01)
Define the goal and reader
Decide who the publication is for and what readers should understand or do afterwards.
- (02)
Create the structure
Divide the content into clear chapters and short, scannable sections.
- (03)
Build in your brand
Combine text and imagery using the available brand and layout options.
- (04)
Review and publish
Check the publication on relevant screen sizes, verify links and share the final web publication.
Keep the guide defined and editorial.
Read next: the publishing platform · online knowledge dossier
Frequently asked questions
A brochure presents an offer; a guide helps readers navigate information or choices.
Yes.
Yes; verify the destination and that the information remains current.
It is intended to be responsive; test the real content.